I first encountered the idea of “even swaps” a few years ago, in an operations research class I was taking for a graduate degree in systems engineering.
Even swaps is a systematic technique for thinking about complicated choices with multiple different tradeoffs.
Rather than write another summary of it, I’ll point to a pretty good write up (although it is a little wordy):
https://hbr.org/1998/03/even-swaps-a-rational-method-for-making-trade-offs